OUR STORY

Discover JUICY BIKE

ALMOST 15 YEARS ON WHEELS...

Our UK based e-bike company located in the heart of Derbyshire comprising offices, workshop and distribution warehouse.

 

QUINTESSENTIALLY BRITISH FROM OUR VERY BEGINNING

JUICY BIKE has been a pioneer in new mobility since our story began in 2008 in the back of Eco Republic, our environmentally friendly boutique store in the heart of the Peak District.

 

Back when we started, we sold one model, the Juicy Classic. A truly timeless design that has adapted and evolved to keep up with advancements in technology and is still our number one best selling bicycle. A testament to our attention to detail.

Since then, we have not stopped innovating and bringing new models to market whilst keeping our older styles up to date with the latest technology. Not only that, we have dramatically reduced the weight of our bikes, made them safer to ride and more accessible than ever to assemble at home.

Over the 2010s, we occupied three stores across the peak district, including a bespoke retail outlet and a dedicated dealer hub. By the end of 2020, we had outgrown our premises. We decided to merge our operations and move the whole Juicy team into our current headquarters, with 5x the space we previously had, allowing us the capacity of reaching more customers than ever.

We have been cautious to ensure steady growth throughout our years of operation and not grow beyond our means. By doing so, we have retained the same level of personability and friendly customer service whilst operating on a much larger scale.

TWO COMPANIES, ONE VISION

In 2018 we entered into a partnership with french e-bike manufacturer NEOMOUV, and in September 2020, we announced the complete acquisition into the NEOMOUV ecosystem.

The acquisition followed a highly successful 2-year partnership with the group, in which time Juicy have relished the opportunity to quadruple the number of bikes in their range. The merger paved the way for more efficient manufacturing, utilising the groups' factory in Portugal and dramatically reducing the order-to-stock turnaround times.

When you choose JUICY/NEOMOUV, you benefit from a collective 40+ years of experience producing Ebikes while supporting jobs in the UK!

Each bike undertakes at least 20 months of development and testing before entering general sale:

  • Birth of the idea
  • Drawing up
  • Creation of the prototype
  • Validation phase
  • Test phase
  • Marketing

 

BEAUTIFUL AND VERSATILE ELECTRIC BIKE MODELS

At JUICY, we want to meet our customers' expectations as far as possible. To do this, we have developed several ranges of e-bike: urban bikes, hybrid bikes, mountain bikes, and even a folding electric bike!


URBAN E-BIKES
We offer Urban e-bike models, perfect for getting around town or going to work.


MOUNTAIN E-BIKES
For nature lovers and sporty types, we have developed a range of e-MTBs – electrically-assisted mountain bikes.


HYBRID E-BIKES
Our electrically-assisted hybrid bikes are the most versatile and can be used both in town and on marked trails, all while maintaining a very comfortable position.


COMPACT FOLDING EBIKES
A folding electric bike is convenient to transport in your car or avoid leaving it parked outside. That's why we've designed a range of foldable bikes!

 

So, are you ready to get on your JUICY/NEOMOUV electric bike?!!!