Press Release JUNE 2023

NEOMOUV announces the acquisition of Portuguese bicycle manufacturer UNIBIKE

NEOMOUV accelerates its development in the e-bike market


Unibike production line

La Flèche, France, 6 June 2023 - NEOMOUV, a French brand of e-bikes celebrating its 20th anniversary this year, is proud to announce the acquisition, via its parent company VAxE, of 80% of the capital of UNIBIKE, its long-standing partner in Portugal, a bike manufacturer with expertise in painting and assembly.


This collaboration offers NEOMOUV and UNIBIKE exceptional opportunities for growth and innovation in the booming e-bike market.


This acquisition has been made possible with the support of the group's shareholders, including SODERO Gestion, a historical investor. The capital increase has raised 2.7 million euros, with founder and CEO Philippe Vaxelaire remaining the majority shareholder. BPI and the banks Arkea, Crédit Agricole, and Société Générale are providing their support to the project.


UNIBIKE is an established company located in Soza, at the heart of the Bike Valley in Portugal, renowned for its expertise in painting, assembly, and industrial development in the cycling industry. It was founded by Sergio Ramos, an entrepreneur passionate about bicycles and painting since 1990. UNIBIKE operates one of the most modern factories in Europe, which was commissioned in 2021. The facility is equipped with automated painting lines for powder, liquid, and carbon painting processes. Its operators are experts in applying water-based stickers under varnish upon request. The accumulated expertise in these areas over more than 30 years is trusted by major international brands. The manufacturing facility meets high environmental standards and has the capacity to assemble up to 250,000 electric bikes per year.


This acquisition will enable NEOMOUV to accelerate its development in the e-bike market, secure its production and increase its agility and capacity for innovation. UNIBIKE, on the other hand, will benefit from NEOMOUV's expertise in e-bike design, procurement, and component sourcing.


NEOMOUV and UNIBIKE will continue to operate as distinct entities, each preserving its identity, autonomy, and customer base.


Philippe Vaxelaire emphasizes, "We are determined to continue our commitment to democratizing the use of electric bikes among our customers by offering high-quality, reliable, powerful, and competitive products, as well as personalized services for an exceptional experience. This acquisition strengthens our presence in the Ebike market, expands our product portfolio, and creates new business opportunities. We are confident that this strategic alliance will bring numerous benefits to both companies and our respective customers. I heartily thank Sergio Ramos for its trust and am delighted that his daugthers Paula and Victoria will continue the adventure with us."


Sergio Ramos adds, “I am delighted to see UNIBIKE and NEOMOUV coming together. Our two companies are family and entrepreneur businesses and share values of proximity and engagement. The expertise of our two teams are complimentary and I am convinced that their common passion for innovation and excellence will enable them to write a new chapter in the history of the bicycle industry.”


For more information on NEOMOUV, visit or on Social Media : and



NEOMOUV and UNIBIKE will be at Eurobike 2023 (Frankfurt). For all interview requests, please contact us.

Media Contact:

Bruno Joly & Tina Berger-Schauer
Karl-Theodor-Straße 55
80803 München
+49 89 386 67 09 15


François Joly
+33 6 71 82 92 51

NEOMOUV is a pioneering French company dedicated to electric-assist bikes (EABs), firmly convinced
since 2003 of the benefits of EABs as alternative means of transportation. It designs a complete
range of EABs accessible to all. The models combine quality, reliability, simplicity, and power at a
competitive price. NEOMOUV stands for vibrant colors and bikes for all purposes. NEOMOUV is
celebrating its 20th anniversary this year and has more than 140,000 EABs on the roads!


Founded by Sergio Ramos, passionate about bicycles and painting since 1990, UNIBIKE is renowned
for its expertise and know-how in painting (including carbon frames) and bike assembly. The new
manufacturing facility covers an area of 15,000m². Its solar panels provide nearly 75% of the energy
required for its operation. The paints used are solvent-free, earning the Eco-friendly label. With a
production capacity of 250,000 bikes per year, UNIBIKE is a trusted partner for numerous major
international brands.