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In the Peak District we know about hills and we care about the ride.
For us, performance and power must come with style and detail.
Looking for the best value dutch style, folding and hybrid electric bikes with great quality and perfect service in the UK?  RIDE THIS WAY.

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Love life on two wheels. Look forward to your commute.
Get into the countryside. Climb higher, go further.
Cycling hasn't been this much fun since your first bike.
Curious? Book a test ride with a JUICY retail partner.

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RISK FREE 14 day home trial when you buy on-line.
Established UK brand with great rider and press reviews.
Full 12 month warranty as standard or extend to 24 for £69.
Click and collect: Built for you to collect from your local bike shop.

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Tailor it to you: modular design enables you to choose from five frame styles, five battery sizes, four wheels sizes, three brake options, two handlebar displays and five glorious colours.
So you're sure it's right for you. We'll build your perfect bike.

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Child at a computer


Deciding how best to invest a pension pot cache is anything but childs play, whatever Gideon (Chancellor G Osborne) says. If you’re thinking: an extravagant party, a gold-plated smartphone, an endangered animal as a housepet, then just hold on a moment.  Science has confirmed what we all knew deep down anyway -- that the key to happiness is to spend money not on possessions, but on experiences. So we thought we’d take a look at the most common windfall-spends to see which will provide the most (and best) experiences:



An old vintage armchair


A Nice Armchair

We love armchairs. They’re comfy, they’re dignified, they provide a great platform from which to watch Goldenballs. But you may also be aware of the following phenomenon: the less energy we spend, the less energy we have available to spend. So be warned: a brief sit down on a new armchair is liable to turn into a long one.


Electric Bike Holiday Holland



We can’t fault a nice holiday – time away will reliably provide some great memories to handily bump up the happiness quotient (because that’s how it works, right?). Not to mention boosts to self-esteem, workplace satisfaction and even marital bliss levels. So, a strong choice overall. But what if we told you there were ways to make every day a holiday?


Beige Interior


DIY Projects/Decorating

Home renovation is another noble spend – improving your everyday surroundings is difficult but rewarding, and brings with it a whole load of perks. It’s an opportunity to add value to your property (with now being the perfect time – stamp duty is on the rise) and a good excuse to use your hands and your brain (human beings evolved opposable thumbs for a reason y’know.)


Windfall, Technology


New Technology/Gadgets

Gadgets can be alluring, but be wary: most technology is subject to the law of diminishing returns. So making toast using the grill (versus, say, a new four-slice toaster) is, at worst, a mild inconvenience; Making your morning coffee cowboy style in a saucepan and it’ll taste every bit as good as expensive ‘pod’ espresso; and despite what the manufacturer might tell you, your old iPad works 90% as well as the new model.
So outside of a nice new mattress (which comes highly recommended), most upgrades to our ‘stuff’ generally won’t impact our quality of life as much as our brains convince us they will beforehand. But what about an object that enables new experiences? Like a musical instrument, or a woodworking lathe, or tap shoes? I’m sure you can see where I’m going.


Woman Riding Electric Bike


An Electric Bike

Surprise! An electric bike company website would say (wouldn't it) that, on paper, an electric bike is a ‘sensible’ investment. The cost of a battery charge is measured in pennies (working out to be the equivalent of 1,500 miles per gallon); riding to work saves hundreds in parking fees (not to mention the money saved from less wear and tear on your car); exercise in the aerobic zone burns calories effectively, etc etc.

But in practice, riding an electric bike is "seeing the country" and "enjoying the weather". It’s "15 more minutes in bed before work". It’s staying active. It’s arriving at work energised, not exhausted. It’s properly exploring your holiday destination (and picking up a pint of milk while you’re at it). It’s freedom, fun, and feeling like a child again.

So our advice: don’t just be a consumer. Invest in your happiness - that's important!


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