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In the Peak District we know about hills and we care about the ride.
For us, performance and power must come with style and detail.
Looking for the best value dutch style, folding and hybrid electric bikes with great quality and perfect service in the UK?  RIDE THIS WAY.

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Love life on two wheels. Look forward to your commute.
Get into the countryside. Climb higher, go further.
Cycling hasn't been this much fun since your first bike.
Curious? Book a test ride with a JUICY retail partner.

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RISK FREE 14 day home trial when you buy on-line.
Established UK brand with great rider and press reviews.
Full 12 month warranty as standard or extend to 24 for £69.
Click and collect: Built for you to collect from your local bike shop.

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Tailor it to you: modular design enables you to choose from five frame styles, five battery sizes, four wheels sizes, three brake options, two handlebar displays and five glorious colours.
So you're sure it's right for you. We'll build your perfect bike.

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ELECTRIC CYCLISTSThis guy... has all the latest stuff...


We’re often asked, when people first come across electric bikes, who rides them?

We’re not sure why it’s such a mystery, perhaps it’s because e-bikes are still quite a new form of transport. To us, the people who have led the way are pioneers, creating of a new subculture of cycling freedom and fun. Occasionally looked down on by “proper cyclists” (and by more conservative bike shops), they are a growing band we’ve come to know and love. Every e-bike rider is different, every journey and challenge unique, but over the years patterns emerge, perhaps we could call them e-bike personalities.


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We decided it would be fun to get together with artist Andrea Joseph (she loves bikes) and take an affectionate look at some of the characters who seem to crop up time after time.

Take a look and see if you can spot your e-bike personality…

1. The Adventurer

The Adventurer - a cyclist that likes to breeze up and over hills and beyond

Optimistic and impatient, he delights in breezing up hills and exploring new worlds. (He just needs to know what’s over that next hill) Anonymous clothing allows him to adopt an alter ego easily; he generally favours a muted palette.

2. The Time Bandit

This cyclist juggles time to perfection

Clothing may be back to front or inside-out, and often comes with a smattering of toddler food. With a demanding job and precious little “me” time, she’d love to amble and take in the view, but has to ride faster than she’d like, as she’s so often late.

3. The Green Man

The green activist achieves so much with a bike

He transports produce from his allotment in an up-cycled pram attached to his bike. Clothes are generally a mix of long lasting favourites and charity shop finds. Indulgence for him is a glass of craft beer and ten minutes with a borrowed copy of the Guardian.

4. The Vintage Realist

Some cycle only for pleasure and enjoy looking just right

A fair weather cyclist, she rides only for pleasure, but with a little electric assistance, she can keep up with the best of ‘em. Her look favours retro prints and plenty of colour. Life can sometimes be a battle between the pursuit of fitness and a love of cake.

5. The Techie

Always has the latest bike and enjoys it too

Never shy about his e-bike, he likes to keep abreast with the latest developments and is keen to share his knowledge. When out for a ride he’s regularly checking his phone for forum updates on new e-bikes. Yes, of course he works in computing.

6. The Free Spirit

It's all about the weekend, wide landscapes and big skies

When the weekend comes and the sun shines, she’s off to ride under big skies and enjoy life at a gentler pace (occasionally forgetting to turn on the power until she meets a hill).

So, do you identify with any of the above?  Which would you like to be...


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