La Fleche is a pretty market town on the banks of Le Loir close to and feeding the major Loire river which meanders through the beautiful Loire Region of France, very popular with tourists and... an amazing place for cycling!

Named after this beautiful, small French Ville we bring a new range of entry level electric bikes, ideal for cyclists dipping their toes onto pedals for the first time, or in need of a good value electric bike to get them exploring life again.
What is the best electric bike for the money? You've just found it.
All bikes in this range are sub-£1000, an amazingly low price for an electric bike and achievable through our investment in modern manufacturing and efficient supply management. Our real ambition? To become a model for post global just-in-time, regionalised production methodology? Masters of Production Management?
Really... we just want to see your face light up as you experience electric cycling on a truly affordable electric bike.